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Writer's pictureM28 Marketing Guru

Creating the Best Promotional Product Videos

Updated: Nov 18, 2020


Your product is amazing. You can't wait to tell the world how your product works. You know that a great product can make all the difference with the right Video Marketing!



How will you tell your Product story?


We know how much time and effort goes into creating great products with great product

man working on story boarding
Creating a story board

features. But how much time and effort go into selling your product?

Your product success explains its story. Your product history will help sell it into the future. So how do you create great product videos? It starts with a great product.



Creation


Decide whether you want to create a product demo, step by step, explainer video or product feature style video for your video marketing campaign.

  • Create a Story Board for your entire project

  • Showcase your product features and step by step tutorials.

  • Log all of the features you want to promote

  • Plan to show or explain how your product works

  • Be short and consistent for user experience

  • Speak to potential customers by highlighting your product use cases

  • .Use cameras and mics that compensate for your surroundings. (lighting, reverberation, etc.)

  • Record Several Takes - Product Video Producers can make use of many shots and angles when creating the final product video.



Production


Once you have decided on your product video focus, and captured your content you will want to make something of it. Video shows and product works will get you so far, eventually, you have to take it into a Production program.

  • Create the base with you content

  • Find the audio that best works for your video abiding by copyright laws

  • Mix and Use textures to make your Video stand out.

  • Colors and Branding are important while in the production phase.

  • Use scalable graphics and video when building your project



Publishing


When you have created the video that best describes your great product. You prepare to share.

hand touching digital interface with social media icons
Social Media Platforms

Upload your High-Resolution Video into your platform (Social, Marketing, Blog, Web)Create a catchy or intriguing text post for your new video explain what potential customers can expect from your product video. And the knowledge they can gain. By sharing your new product video out to social media and your product page you can expect users to see it across desktop and mobile apps.


Now there are several in-depth ways of interacting with your new product video and potential customers. There are software programs and cloud-based systems that can help you follow the path of your customer. All of these things combine to create a video marketing strategy. Your Product or Service is worth it and we want to be of assistance in helping you to promote it..



Product Video Marketing


Product video marketing attracts customers and is an effective means to carry the product further ahead. Companies have been creating product videos for advertising their products for a long time now. In past years businesses have invested in advertising themselves by making product animation videos and rightly so, it is proving to have a huge impact.


Product marketing is not only seen today on TV but online as well. It can be website visitors or

Video Board
Who's Seeing Your Products?

audiences on third-party websites like YouTube, Vimeo or any other social media/video sharing website. In video production. Product video marketing attracts customers and is an effective means to carry the product further ahead. Companies have been creating product videos for advertising their products for a long time now.


In past years businesses have invested in advertising themselves by making product animation videos and rightly so, it is proving to have a huge impact. Product marketing is not only seen today on TV but online as well. It can be website visitors or audiences on third-party websites like YouTube, Vimeo or any other social media/video-sharing website.



Where Do I Start?


If you are struggling with a place to start or needing someone to step in and manage as well as teach you how to implement better practices. M28 Marketing is a multi-service platform that enables you build and create custom solutions for your business. We know you want your demo video to do a great job out the door. Whether it be an animated video or a transition video we help you create the product video the promotes your product features in the most professional way possible.


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