Ranking High on Search Engine Results Pages
Every business owner understands the importance of demand. This same demand is found in online marketing. If your business doesn't rank high for SERP then chances are you're wondering if your site is even online? Unless you search for your business directly you can't find it anywhere. But all of your competitors are showing up and you don't understand why.
Many people are great designers but don't understand or care to understand Search Engine Optimization or SEO Strategy.
Growing my Local Search Area with Local SEO
You have may have been in business for 10 years or maybe 40. You hope everyone knows who
you are but do they? When people need services or products they don't drive around looking for a brick and mortar store anymore. They want to use search engines like google to tell them what product or service is available, what vendors are closest, best pricing, and reviews on services and products.
I know it seems a bit much but search for your product or service online and see what shows up. Who has the highest rank on the SERP (search engine results page). This is who your potential customers are seeking out for answers, services and or products. The bottom line is don't wait until your market is so saturated that you have to fight for Ranking.
Investing in SEO for my Small Business
It will get more difficult to operate a public business in 2020 without having SEO services. SEO is not just a fix-it and go strategy. An SEO Strategy should consist of embedding your webpages with strategically written content, meta-data, blog posts, authoritative listing management, strategic backlinking.
Your business needs to be recognized by Google and other search engines. One way to help
them recognize you is to make sure you have built out your Google My Business account. Along with some other business listing platforms such as Yelp or UpCity. You may also consider Bing and other search engine providers.
The information listed on your web pages will help grow your business ranking for organic search results. Organic search results are determined by the route in which someone came to your website. The different kinds you may see is direct, organic, paid, and local pack.
When someone searches for something such as "1965 Ford Thunderbird Stock Parts" and you have text within your site pertaining to carrying "classic Thunderbird stock parts." they see your business carries or specializes in finding these kinds of parts. This is when you gain an organic click.
You can pay for a click and at times may be a great promotional tool. But if you are looking at growing out your business by paying someone for clicks, you will eventually run out of money. There is no long term value paying for clicks. It is a short term fix or a campaign tool. This is where SEO is king.
Key Bottom Line for Investing in SEO
For every blog post written, and ad shared using social media to share your local business you are gaining long term links and content that will help you rank for the longevity of your site/company.
Keep your content relevant to current situations and markets for a more efficient marketing approach.
You might not want to do a marketing blast for heaters in summer, and you probably shouldn't write blogs about them keeping you warm either, (just a note). It's just not really relevant...now write about a heater in December when my toes are nippy I just might click. Remember its all about user experience, give them something to experience.
Finding Someone to Get Your Business Ranking Higher
You will want to look at what your budgetary boundaries are. Ranking high on search engine results pages can be a lengthy process. You may have instant success and you may struggle to grow your business using SEO Marketing. But no matter whether SEO is bringing you leads or selling products you need SEO to at least help categorize you where you need to be online. Search results are based on the information available. Is your business information available online?
M28 Marketing provides all of the services needed to start, grow, maintain, or update your business online. There are other marketing and Content providers available some will have all of the services in house others will outsource. We would be more than happy to discuss your project and give you a Free Evaluation to find out what your business currently looks like and ranks online.
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