Is video marketing relevant to your business?
The upstate of South Carolina is known to many things from an evening on the town or a stroll through the countryside. The one thing we are seeing in the video world is the vast amount of video production that is going into marketing and sales for these downtown areas. As we saw with Atlanta, Greenville will soon become a recording gem of its own. With the beauty of our Downtown Greenville, Greer, and Spartanburg mixed architecture and rolling Appalachia mountains creating a stunning backdrop. Who wouldn’t want to record here?
Most people are more confused about where to get started with video productions and or video marketing. Video production is the process of taking raw footage that has been recorded and turning it into a viable watchable video to evangelize your products. This is a brilliant and vibrant want to get your personalized video to look professional and sound professional.
Where do I play my videos?
One of the biggest places people are watching videos is on social media. Social media video in terms of daily usage by oberlo.com suggests the current global average of video consumption per day stands at 84 minutes, lead by China and Sweden, whose populations spent 103 minutes per day in 2019 watching online videos. The global average is expected to increase and hit 100 minutes per day by 2021.
Sharing your youtube videos and Vimeo videos across all social media sources can help you to maximize your visibility to potential clients. Whether you are sharing tech videos or explainer videos. Engage your audience with stunning views and shots that make them feel comfortable.
To make sure you are making the most out of your video use high-quality video. Have you ever seen a video that was produced up but shot from a cell phone.....this will tell after you start compressing the video for editing.
So if I want a video producer who can produce it?
A videographer is someone who not only knows how to use a professional camera but owns one. This will be the person who helps record the video. A producer again creates videos from the raw clips shot by the videographer.
The time spent on a produced video can vary from a few hours to several weeks depending on the depth and amount of content used in the video.
The best video content that you can use for non-personal video shots is called stock video. Finding stock video that can help you to show off your products is time-consuming but will pay off.
With 4K on the rise the amount of beautiful content is only growing and some you can even get without a checking account.
A Video Marketing Agency has the job of making your video help attract new visits to whatever you are promoting, a website, a social page, or a landing page. This is how you can start tracking your traffic. They will navigate your site leaving behind a small piece of data. This data is called analytics.
What are the best video production services?
The best production services start with passion. You will want to have someone who enjoys what they do produce your video. Not only will this ensure you have proper communications but the producer will do what's right when the time comes and you will get more than what you expected.
This seems juvenile but we have all dealt with someone who didn't like their job. Case studies show that people who enjoy their job are more productive and efficient. A lot of digital marketing companies may offload your video to someone who churns them out based on templates. I personally prefer a clean palette.
What are the steps to video marketing, step by step?
Create a video marketing strategy
Create a Video White Board and video script
Record your Video (suggested videographer)
Pre Production Notes
Production of video by (suggested producer)
Post Production
Refer to Marketing Strategy for Publishing Goals
Publish your video to your social media
Working within a video production company you start to wear many hats. You learn how the video should and should not be recorded. There are several crossover jobs that will ensure the producer produces the video that you originally scripted.
Once your video is being shared you will want to make sure to set up a few more publishing dates. The more content you publish the more authoritative you will become.
What's so important about the publishing phase?
Once you have a video, you will want to ensure your video is visible and shared across as many platforms as possible. This is the publishing phase, however, you will want to add calls to action, page links or social media links to the description and software end cards.
Publishing is the act of sharing your marketing content. Content marketing will develop your brand and help your audience associate with your products and services.
How does M28 Marketing help you to stand out using video marketing?
We work with medium to small size business’s who need to gain an online audience. We are agile with online marketing meaning we are not a one-trick pony. M28 Marketing strives to get your business visible by using one of our many internal resources.
M28 Marketing Internal Resources
Graphic Designer - from logo work to high definition static marketing material
Video Producer- Internal video production ensures that we work with you from start to finish on your video
Audio Engineer/Producer - adds another line to your content or site with custom and innovative audio
Search Engine Optimization - using keywords for ranking on search engine results page
Technical/Content Writing - search optimized writing for products, businesses, trades, and, technologies.
Web Designer - design your content alongside your website, keep your brand consistent
Marketing Strategist - keep your marketing propelled with traceable strategies
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