How to Lead Your SEO Strategy
Today, organic search results drive more than 50 percent of website traffic, which is why more businesses are taking another look at search engine optimization (SEO) and SEO management for growing their revenue and company.
What is SEO?
SEO, also known as search engine optimization, improves your visibility in relevant search engine results pages (SERPs) on search engines like Google, Yahoo!, and Bing. It uses an umbrella of strategies and techniques to boost your visibility, which can result in increased website traffic.
In comparison to other digital marketing strategies, like pay-per-click (PPC) advertising, SEO does not deliver results overnight. It can take several months for SEO to provide results. These results, however, are often worth the wait.
Why should I manage my SEO?
SEO management can refer to your company or your agency’s management of your SEO strategy. As a part of SEO management, your team or agency develops, leads, and modifies your strategy to maximize your results and achieve your marketing, sales, and business goals.
If you partner with M28 Marketing, your business is signing with a local SEO company or full-service digital marketing agency.
As many internal marketing departments handle multiple responsibilities and don’t have a background in SEO, it’s common for businesses to invest in professional SEO management services. A recent study, for example, revealed that 55 percent of companies partner with an SEO agency.
Whether your business partners with an agency or manages your strategy in-house, it’s essential to understand what SEO management includes. That way, you can build a foundation for a competitive strategy that actually drives revenue for your company.
M28 Marketing SEO Management
1. AUDIENCE RESEARCH
M28 Marketing has an in-depth understanding of their audience. We have done the research and understand what the target markets want from their business, products, or services. M28 also know's the common questions and problems of their target audience. If you want to succeed at SEO management, you need to understand your target market at this level.
We invest our time researching your target market, and answer the following questions:
What problems does your product or service solve for users?
What issues does your target market have with other providers?
What demographic features define your target audience?
Where does your target market go when they have problems or questions?
Consumers can change over time. Once you have your audience researched, you can take the next step towards launching your plan.
2. COMPETITOR ANALYSIS
A competitor analysis can offer tremendous insight, which is why it’s a core part of SEO management. Partnering with M28 Marketing or leading the project in-house, make a competitor analysis part of your plan.
As a part of your competitor analysis, you want to determine that organization’s SEO strategy. In some cases, you may find that a direct competitor doesn’t have an SEO strategy. That’s where indirect competitors can help as most owe their high ranking in search results to SEO.
For many businesses, this step is a challenge. If you’re new to SEO, it introduces several aspects of technical SEO, which is where the expertise of an SEO agency like M28 Marketing becomes valuable.
With the experience of our team, we can quickly assess the status of your direct and indirect competitors.
Plus, we have access to a variety of tools to streamline this process. In comparison, in-house SEO management (and department budgets) can limit your team. These limitations can have a direct impact on the quality and results of your competitor analysis, which can influence your SEO strategy.
3. WEBSITE OPTIMIZATION
With your target market and top competitors researched, M28 Marketing can begin the process of optimizing your website for search. This process can take time, so we must approach this task with realistic checkpoints or goals.
For example, if you have 25 pages on your site, it’s probably not feasible to optimize all those pages in a month. You have additional responsibilities to manage, though some companies solve this problem by taking advantage of M28 Marketing Services.
This service, which M28 Marketing offers, provides your business with on-brand copy optimized for SEO. Even if your company uses this service, it’s important to remember that results still take time. Publishing your optimized content sooner, however, can help you see those results earlier.
When you optimize your content, it’s essential for your team to follow SEO best practices. That means avoiding keyword stuffing, for example, and other tactics that can prevent your business from ranking at the top of search results.
4.MONTHLY REPORTING
Like other digital marketing strategies, M28 Marketing analyzes your data. With data from your website, we can measure the success and performance of your SEO strategy. Plus, you can find areas of improvement and make data-backed decisions when it comes to your next move.
If you partner with M28 Marketing you can expect monthly reports from your dedicated account manager. In some cases, you may want to monitor your SEO strategy on a weekly basis, which you can with our team.
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