What is Video Marketing?
Have you ever seen a video that was interesting and click on it to get directed to a page that walked you through a process of signing up or getting connected? This was a video marketing strategy.
Video marketing is not new, but the technology that it can be used with is being upgraded
and developed daily. In 1941 Bulova ran one of the first commercials on a New York TV station while a Yankees game was on air. That same company today looks like this Bulova.com
While years have passed and we have seen cable and satellite dominate the Primetime channels that we have continued to watch have become the most prosperous. Most of us watch the same news station. (if you watch aired TV at all)
Video Marketing in Industrious spaces
You are a company that creates products or has services that you want people to know about. Sales of your products and services are what keep the business in a forward-moving motion. You start to find that your own efforts of spreading the message are left bearing few fruits.
What most business owners don't consider in the beginning is that your video marketing is a full-time employee working 24/7 to earn your business new opportunities. Whether that be
for a sell or a lead if someone gets in touch with you while looking online for a product or service that is a conversion.
A videographer records the videos and a producer creates videos. While putting together a video marketing strategy you have to keep in mind customer experience. Your target audience whatever that maybe is looking for what you hope is your product or service. So not only does a video have to look good it has to lead somewhere. Modern marketing may make use of click funnels or analytics on click through rates. But all should be setting the bar with SEO and SEO Marketing (SEM) for best optimization with the search engine.
What kind of Videos are Best for my company?
While building your video marketing campaign you will want to consider the target audience, the type of video ads to present, your call to actions for each video, recording quality video
and video production. There are different types of online videos, think about you watching a video. What would you expect?
Types of Video for Commercial and Industry
Customer Service - show how well you take care of your brand and product owners or host videos showing how to troubleshoot certain issues that may be common with connectivity, etc.
Explainer Videos - Explain your services or products and how they work in an application.
Word Video - Word videos send a message they can be bright abstract or simple and modern.
Product Video - Product videos share the specs and information pertaining to your products with product shots, stats, specs and/or videos.
Corporate Video - Get the message across your corporation, Share your corporate message with other corporations or consumers. Find new employees or partners.
Branding Video - Branding your company or product by visual effects and music.
Event Video - Video of special events or promotional events.
Animated Video - You can use animation for most of the above but take into consideration animation is never cheap as it is a time consuming process.
Case Study/Testimonial Video - Show what a difference your product has made for clients to other potential clients.
Expert Interviews - Interview experts live or produced about your products or services in application.
Social Video - all of the above methods can be shared onto social media but creating a personalized message for social media can go a long way.
What can M28 Marketing do to help my business?
M28 marketing focuses on customer relations and analytics. There has to be a conversion rate for you to gauge your success rate. If you are not selling your products or services online we can help get you set up. We also understand business. This won't happen overnight. Our job is to walk with you and explain what and why we are seeing the results. Video marketing is highly successful in several markets as videos are the new norm for social media and the open rates are higher than any other media we can present.
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