Promotional videos can give a glimpse into your industry or company and showoff your standards. It could also be strictly used for directing your potential clients to a specific URL.
We set out to figure out what makes the best video for our viewers while still being honest with our brand. Look at Dollar Shave Club with over a million views on YouTube. I want to ask you when is the last time you shaved? See more about Dollar Shave Club CEO Marketing Strategy.
The company found a need and went after it. We all need to save and some more than others but it was a successful marketing promotion that went viral.
Video plays aren't always easy to obtain. If you create it they will not necessarily watch. This is where you learn to focus on your target audience. Learn to speak to your viewers in an engaging way that alleviates the troubles that have led them to your product or service.
Video creators have been using this since the television was invented with video advertising. Video production will shine and polish your video but it will take brand awareness to sell your videos through google.
In steps Video Marketing and SEO.
Video Search Engine Optimization SEO is every bit as important as your website SEO. This gives you the opportunity to reach out to your audience looking for your products or services. Video Marketing gets harder by the day for business promotion. Online audiences are fragmented, media continues to grow more complex and breaking through the clutter has never been more challenging.
We produce the best high-quality promotional service videos by creating compelling promotional videos that captivate audiences, inspire action and drive results for businesses and brands.
We create content that your customers will love. Content that gives your customers the confidence to take the next step, and reach out to you for services. Your online presence either builds your client’s trust and confidence or it can send them to someone else’s website that does. Your videos on YouTube can make all the difference in how your product or service is perceived.
Because we have been creating compelling promotional videos and explainer videos for over 10 years now we know how to get to the heart of what your video needs to communicate & achieve. What's the big secret to Having the Best Promotional Videos? It's creating content that's interesting & useful. By creating relatable content that captivates and connects viewers emotionally you can deliver your core messages effectively.
This kind of content drives your audience to take meaningful action such as conversion into a new customer. And that's what we achieve for our clients time and time again. We believe video should deliver results.
That’s why we work in collaborative partnerships rather than settling for just being a supplier. We take the time to get to the root of your brand, your goals, and who you want to influence.
Bottom line, it's not rocket science — it just takes passion, consistency, experience & dedication.
So it’s no surprise that, as consumers become even harder to reach, clients are turning to us more than ever to create integrated promotional marketing campaigns – across a range of categories. Because, while we love a beautiful anthem spot as much as anyone, we know that it’s not enough. And that marketers need to work harder than ever to create a brand – and marketing – that meets consumers where they are: online, at retail, on the street and more.
The proof is in the experience
What separates us from other agencies is our unique ability to see marketing channels not just as touch points, but as experience proof points. We see clients’ Brand Experience as measured by both their promise … and their proof. It’s the sum of all the consumer’s interactions with the brand.
We believe a brand is built – and with it the consumer’s trust in the brand – across all of those proofpoints. And the better integrated they are, the better the results – for the business and the brand.
Let’s get back to your video.
What does a Promotional Video Do?
They can explain any kind of business idea, and they do it in just 90 seconds or less. In fact, creating one of these videos is the best thing you can do (marketing-wise) when you need to communicate a lot of complex information to your audience!
We’ve made a lot of animated promo videos, so maybe you’ll think we’re a little bit biased in our love for them. But the fact is that these videos are one of the most used marketing tools right now because they’re really effective.
Marketers love them – and the stats also back that up!
Almost 95% of internet users have watched one of these videos to learn more about a product or service. It is true that people will prefer to watch an engaging and straightforward video to learn about a certain topic than read thousands of words worth of complex information.
There are a lot of other reasons why these videos are so popular…
Promotional Marketing Videos get shared a lot many you get a lot of video shows into public audiences. Because promotional videos are beautiful and useful, it’s content with a very high share-ability rate. People love to share fun and interesting information with their peers! To get more likes! Your viewers will take action These videos are specifically designed for your audience to be engaged and watch it all the way through – so they’ll respond positively to a strategically placed call to action. With this, you can make them subscribe to your newsletter, fill a form, download specific material, visit your online shop…They build brand awareness your animated sales video is done right, then it’ll feature branded details like your brand’s colors, customized characters and such. This way, your audience will know who’s behind the video: because it will be customized to fit perfectly in with the rest of your brand’s communications.
Besides this, promotional videos can easily be adapted to mobile logic, help your audience get the most of visual and verbal learning (people prefer to learn things with video instead of text!), and will boost your online visibility and rank you higher in search engines (when your audience spends enough time watching your videos on your website, search engines like Google will know that your content is useful and popular, so they’ll rank you higher!).
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