Why Do I Need Digital Marketing?
Have you ever just assumed that the world knew your business was in existence. Many businesses assume that if they build it they will come. This is not the case by far.
Too many times great projects with great potential has been put on the back burner due to not achieving the results that were set out for. We understand, we have to find clients just like you do. The truth is there is no Silver Bullet to making it work. There are only good practices and lots of split page testing.
Just because you aren't seeing a huge return doesn't mean there is no need. People need to know about you and your products or services.
Where do you start if you want to develop a digital marketing strategy? It's a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don't have an integrated plan to grow and engage their audiences effectively.
Developing a Digital Marketing Strategy
In my experience, a common challenge is where to start drawing up your digital marketing plan. I think there is a fear that a massive report is required, but we believe that lean planning works best. Your plan doesn't need to be a huge report, a strategy can best be summarized in two or three sides of A4. Sit down and draw out your plan and do some good old fashioned arithmatic to help you build your process and strategy.
We recommend creating a lean digital strategy to start with covering all bases and grow into your strategy. The things that were not important yesterday may be the most important tomorrow.
Another challenge is the sheer scope and scale of digital marketing. There are so many great digital marketing techniques ranging from search, social and email marketing to improve the digital experience of your website.
Within each digital marketing technique, there are lots of detailed tactics that are important to success, so they need to be evaluated and prioritized, for example from dynamic content for email automation, website personalization to programmatic, re-targeting and skyscraper content for organic search. Whether you have a strategy or not, at the heart of the Smart Insights 'Opportunity, Strategy, Action' approach to improving digital marketing, is bench-marking to compare where you are now to assess the potential against where you need to be in the future.
Digital Marketing Practices
Take email marketing for example. Email marketing can be a frustrating thing. We want to enlighten the world about your products or services through search engines. To do this we must first create a digital marketing plan. Digital marketing activities can include promoting your brand or product on social networks and other digital channels.
Case studies show that Funnels are effective and allow you to track your customer's experience. You can do this through marketing tactics that weren't available with traditional marketing.
Tracking your customers Journey through your promotion, site, store, or blog will allow the ability to optimize your customer conversion.
Marketing Automation can assist in keeping your hands free to focus on other digital media. Marketing Automation can range from Email campaigns to Social Media Marketing. Online Marketing will start with search engine optimization and a responsive design to allow online marketing and mobile marketing.
Marketing departments are a great resource to have but sometimes the budget doesn't include another position. Trust your marketing in the hands of someone who cares about your business. M28 Marketing is dedicated to serving our clients through selling of their products or services through online forums.
Marketing is about connecting with your audience in the right place and at the right time.
Today, that means you need to meet them where they are already spending time: on the internet. Enter digital marketing-- in other words, any form of marketing that exists online. Inbound Marketing is a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
Paid search, or pay-per-click (PPC) advertising:
Typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). You only pay when your ad is clicked. You can tailor your PPC ads to appear when
specific search terms are entered, creating ads that are targeted to a particular audience. PPC ads are flexible, visible, and most importantly, effective for many different types of organizations.
They are also contextual advertisements—ads that appear when a person is searching for a particular keyword or term. Learn More. Simply put, search engine optimization (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms.
Ultimately, the goal is to attract visitors to your website when they search for products, services, or information related to your business. SEO marketing can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.of all the clicks are from the first 5 listings on a search results page.
Content Marketing
Have you heard the expression, “Content is king?” If not, you have now. Great content is the fuel
that drives your digital marketing tactics: It is a key pillar of modern SEO. It helps you get noticed on social media. It gives you something of value to offer customers in emails and paid search ads.
Creating clever content that is not promotional in nature, but instead educates and inspires, is tough but well worth the effort. Offering content that is relevant to your audience helps them see you as a valuable source of information. On top of that, resourceful content makes it less likely that the audience will tune you out.
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