Why does my business need graphic design?
Today we are more visual than ever. Always finding the next big thing. The next new star. The next new Netflix show. But all of this started somewhere. The design was worked up by someone with graphic design skills. Then it was brought to life through mobile apps or motion graphics. And delivered as a user experience right to your streaming platform of choice.
As consumers, we grab it and eat it up and we see it evangelized on prime time television to millions. But what about the business that has been working for years and growing its base without a large consumer base? That was the question. but now B2B business to business sales have more opportunity to share and shine like never before. With the right design and marketing, you can accomplish million-dollar marketing at a fraction of the cost. There is one thing, it takes time. If you are planning to propel yourself into the next century within months I want to be the first to tell you it will take years. However, over those years you will develop your design and branding.
Can I just design it myself?
The answer to this is YES. You can design it. The problem with this is that chances are you specialize in something other than graphic design. Graphic artist not only have a design education but lots of design experience. Graphic designers work day in and day out in graphic
design software. Just like you work day in and day out doing what you do. Do you really have the time to learn an entire new field and learn the software in an efficient amount of time to consider the savings?
However, there are lots of generic generators online and you can purchase a logo template for design software and probably feel great. But be sure that the creative visual describes you and your business.
World of design services
Graphic design has many levels of services. High level of service would usually require a management contract. This is as hands-off as you can get with your Graphic design services. There is always the one-time pricing structure for your designs as well. There are several layers to a design process and many areas of graphic design. Design is at the center of all marketing and web design. Visual design is used in print and sign services. Graphic design also creates the custom logo that you were always wanting to arm your business with. So from logo design to web design, you have a friend in graphic design.
Problem-solving in graphic design
There are many variables that you may encounter in graphic design. Each one contingent upon
the service used. An example of this is YouTube and Facebook. Both are media outlets that are household names but require different size graphics for their channel graphics. Most people change the image by squashing the ratio or stretching the image which tends to look as bad as it sounds. Problem-solving can be simple size solutions. color scheming. product scheme, or just consistency. Consistency is my biggest virtue in graphic design for a brand. During a design project you may encounter setbacks or design issues. With a designer, you can get these fixes quick and painless. This may affect how your page layout looks or the user interface of sorts. You may have issues with an interface design but remember all of the content creations started with a designer. Graphic design for manufacturing has been on the rise with more manufacturers looking to show their products to the world.
What do I get with a graphic designer?
All graphic designers are different and provide a different user experience. M28 marketing works in house with all of our graphic and web design again for consistency. We use the same graphics across platforms and work to make businesses look professional and help them to relate with their customers online. As a graphic designer, I have pride in working with all of the different parts of the design process. From Logo to Website to Video I am involved. Get in touch today to find out how design can help your business.
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